Senior Strategic Planner

Company Name: J. Walter Thompson Worldwide
Location: Qatar

Job Overview :

 

Acquire in-depth understanding of a client’s business environment, including general business processes, target audiences/customer attributes, marketing strategy, marketing communications and organizational readiness for implementing multi-channel communication programs, CRM programs, integrated communication plans and/or performance measurement systems.

Key Tasks and Responsibilities :

• Monitor and analyze industry trends and market changes
• Understand and shape client’s strategy and mission
• Develop plans to materialize strategy and analyze business proposals
• Research competition to identify threats and opportunities
• Assess the offices' operational and strategic performance
• Researching and gathering data to develop well-informed strategic plans for clients
• Examining clients’ businesses to get to know their brands and understand their objectives
• Producing cohesive and intelligent plans to bring success to campaigns
• Understanding the client’s business needs, and how our strategies will deliver on their objectives and KPIs
• Uncovering and interpreting relevant cultural and social trends
• Assessing competitive strategies & uncovering white space opportunities
• Developing and delivering the brand strategy, from vision and essence to positioning and messaging architecture
• Partnering with Account Management and Creative teams to ensure that creative transports the strategic objective
• Evaluating and contributing to channel and tactical plans to ensure that the strategic intent of the positioning is achieved
• Working closely with analytics to develop relevant KPI

Requirements :

• BS/BA in Business Administration, Marketing or a related field
• 5+ years planning experience at an advertising agency
• Understanding of market research and data analysis
• Knowledge of business operations and procedures
• Demonstrable strategic thinking abilities
• Analytical mind with problem-solving aptitude
• Organizational and leadership skills
• Excellent communication skills
• The flexibility to work over a number of projects and balance your workload

• Seniority level

  Associate

• Employment type

  Full-time

• Job function

  AdvertisingMarketingStrategy/Planning

• Industries

  Marketing and Advertising