Campaign/Marketing Analyst

Company Name: BeachHead
Location: Canada

Working with one of our top financial clients, this role calls for a Campaign/Marketing Analyst who will be responsible for Campaign Analytics within Marketing Analytics and Insights group within the client. The Analyst will design and execute campaigns to drive acquisition, retention, engagement across personal and business banking products. The ideal candidate will be driven by helping stakeholders understand data, love when the latest direct-to-consumer marketing campaign results are available, and continually strive to challenge the "process status quo" to make work flows run as efficiently as possible.

Responsibilities:

• Design/execute/measure high impact direct to consumer marketing experiments
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Desired Skill Set:

• 4+ years of experience as a Campaign Analyst (or in a Direct Marketing, Consulting, Analytics, or Agency-side role in financial services/telecom or other high volume direct marketing industries)
• Campaign experience (i.e. How to design, custom control ; Measure success of a campaign)
• SAS (knowledge of: Databases and data structures; Vendors and file format requirements; How campaigns are created by leveraging customer data from internal data warehouses)
• Unica (a brand within IBM's software group comprising multiple enterprise marketing management products)

Nice to Have:

• Targeted Marketing experience
• Knowledge of SQL
• Banking experience

Additional Skills:

• Experience designing successful direct marketing experiments
• Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
• Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as SAS
• Degree in Business, Science, Statistics, Engineering, or other quantitative discipline
• A project management mindset to help deliver on time to specifications
• Track record of delivering successful initiatives on time and on budget
• Team player while able to work independently
• Pragmatic decision maker blending a mix of intellect, experience and street smarts
• A profit driven mindset
• Technical and detail oriented

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.

• Seniority level

  Mid-Senior level

• Employment type

  Contract

• Job function

  Information TechnologyConsultingFinance

• Industries

  BankingHuman ResourcesInformation Technology and Services