S&M- Assistant Director of Public Relations - SaudiArabia

Location: Dammam
Company Name: Marriott International, Inc

Posting Date Oct 20, 2019
Job Number 19147521
Job Category Public Relations & Communications
Location The Ritz-Carlton, Riyadh, King Fahad Road, Riyadh, Saudi Arabia, Saudi Arabia VIEW ON MAP
Brand The Ritz-Carlton
Schedule Full-time
Relocation? No
Position Type Management

Start Your Journey With Us

At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton.

JOB SUMMARY

Responsible for developing and implementing an ongoing media and community relations program to enhance the property's sales and marketing efforts in order to target market and reinforce the company identity. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Develops and implements an ongoing, focused media and community relations program.

CANDIDATE PROFILE

Education and Experience

• 2-year degree from an accredited university in Marketing, Business Administration, or related major; 4 years experience in public relations, communications, or related professional area.

OR

• 4-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.

CORE WORK ACTIVITIES

Building Brand and Property Awareness to Drive Revenue

• Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.

• Solicits new media outlets and travel media individuals.

• Selects the best opportunities for the property based on market conditions and property needs.

• Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.

• Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.

• Maintains website content and updates website with new promotions in order to generate additional revenue.

• Manages the hotel’s social media efforts, if applicable.

• Works with online media outlets to promote the hotel.

• Organizes and conducts all photo shoots for web site content.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.

• Participates in all property imaging work (e.g., signage).

• Ensures consistent brand and property message is communicated in all public relations and communications efforts.

• Ensures consistency in individual property's voice on all guest touch points and public relations and communications, not only following corporate graphic standards, but also on behalf of the individual property.

Building Successful Relationships

• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.

• Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.

• Manages and develops relationships with key internal and external stakeholders.

• Conducts solicitation and maintenance calls to media.

• Develops strong relationships with e-commerce vendors, media, and distribution channels to ensure quality, cost effective creative executions.

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

• Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.

• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

• Assists property in developing promotions for various campaigns.

Developing and Coordinating Communication Efforts

• Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.

• Evaluates new public relations opportunities for the property.

• Develops strategic public relations plan for property, includes group, leisure and local efforts.

• Manages individual and group media visits.

• Identifies and coordinates community service activities in concert with the public image and needs of the resort.

• Provides strategic counsel, issues statements and supports Executive Teams at properties.

• Creates contracts as required for location photo shoots, trade agreements, etc. with appropriate approvals.

• Directs creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.

• Writes all hotel press releases and other content for print media and electronic media.

Providing Exceptional Customer Service

• Sets a positive example for guest relations.

• Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.

• Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.

• Conducts site inspections with visiting journalists.

Additional Responsibilities

• Keeps detailed files and records on all matters relative to property's public materials.

• Ensures that property is following all corporate public relations guidelines.
  

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.

• Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding..

• Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

• Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges

o Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

o Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.

o Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.

o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.

o Writing - Communicates effectively in writing as appropriate for the needs of the audience.