Company Name: TomTom
Location: Netherland
At TomTom…
You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.
We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens and cities move towards a safe, autonomous world that is free of congestion and emissions.
We are looking for an experienced, self-starting Web Analyst, with an extremely curious data-driven mindset, who is obsessed with tracking and analyzing detailed digital user behavior and knows how to solve difficult business questions. You are responsible for interpreting data, dashboards and producing valuable recommendations / hypothesis based on findings. You will join the digital marketing team, with the overall goal of increasing website stickiness and conversion.
What You’ll Do
We’re the Marketing department. Our team includes Corporate Communications, PR, Events, Web, CRM, Social, Advertising and an in-house Creative Agency. Together we make up a cross-disciplinary hive of international marketeers serving TomTom’s businesses and people worldwide. It’s our job to bring the TomTom brand to life externally and internally. We move fast, pride ourselves on our work, and put fun into every project. Joining us, you’ll collaborate with diverse people while playing your part in creating a safer, cleaner, congestion-free world.
Achieve more
We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values We care, putting our heart into what we do; we build trust (you can count on us); we create – driven to make a difference; we are confident, but don’t boast; we keep it simple, since life is complex enough; and we have fun because life’s too short to be boring.
After you apply
Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding.
TomTom is an equal opportunity employer
We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.
Ready to move the world forward?
You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.
We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens and cities move towards a safe, autonomous world that is free of congestion and emissions.
We are looking for an experienced, self-starting Web Analyst, with an extremely curious data-driven mindset, who is obsessed with tracking and analyzing detailed digital user behavior and knows how to solve difficult business questions. You are responsible for interpreting data, dashboards and producing valuable recommendations / hypothesis based on findings. You will join the digital marketing team, with the overall goal of increasing website stickiness and conversion.
What You’ll Do
- Analyze visitor web data to identify pain points within the online experience proactively advise how to improve the performance.
- Together with the CRO team, identify, suggest and co-run A/B tests and report on results.
- Define KPI’s for website performance with your colleagues and create dashboards for the team.
- Coach and educate stakeholders and the business about the web data.
- Continuously improve data strategy by automating processes and integrating data sources.
- Create and verify tagging for marketing, email, display, etc. to ensure continuity and quality of reporting.
- At least 3 years' experience in a web analytics or site optimization position.
- Extensive experience using insights collection tools such as Google Analytics, Data studio and Hotjar.
- A plus would be if you have experience with the following skills tools Big Query, Optimizely, Usabilla / Mopinion, SurveyMonkey etc.
- Experience in working in multi-discipline teams, growth hacking or lean start-up.
- Advanced expertise in the collection and analysis of website visitor behavior data.
- Demonstrated ability to extract, conceptualize and communicate the significant patterns of web visitor behavior that identifies relevant business opportunities.
- Experienced and confident to visualize data and present findings verbally to management at any level.
- Proactive, ambitious, motivated to go the extra mile and able to perform in a demanding work environment
- You are emphatic, ask questions and want to understand why.
- Experience with Tag management solutions is a plus
- Being a true team player
We’re the Marketing department. Our team includes Corporate Communications, PR, Events, Web, CRM, Social, Advertising and an in-house Creative Agency. Together we make up a cross-disciplinary hive of international marketeers serving TomTom’s businesses and people worldwide. It’s our job to bring the TomTom brand to life externally and internally. We move fast, pride ourselves on our work, and put fun into every project. Joining us, you’ll collaborate with diverse people while playing your part in creating a safer, cleaner, congestion-free world.
Achieve more
We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values We care, putting our heart into what we do; we build trust (you can count on us); we create – driven to make a difference; we are confident, but don’t boast; we keep it simple, since life is complex enough; and we have fun because life’s too short to be boring.
After you apply
Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through your onboarding.
TomTom is an equal opportunity employer
We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.
Ready to move the world forward?
Seniority level
Not ApplicableEmployment type
Full-timeJob function
MarketingPublic RelationsWriting/EditingIndustries
AutomotiveConsumer ElectronicsInformation Technology and Services
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