Loyalty Marketing Performance Analyst | Qatar Airways | Doha - Qatar

Location: Doha
Company Name: Qatar Airways Group

About Your Job

In this role, you will be responsible for delivering insights into marketing activities of the FFP, these insights will build a much deeper picture of the performance of marketing activity, enabling FFP marketing to refine and optimise future marketing activity. Pivotal in enabling FFP marketing to continue introducing further personalisation into its communication.

Accountabilities:

• Perform quantitative analysis, data visualisation and data-mining to tell the story behind numbers and derive actionable insights for business for each member
• Carefully validate and check data, work and assumptions to ensure deliverance of accurate and clear analysis & reports
• Develop and maintain dashboards and reports on Power BI & Business Objects to allow team members to monitor performance and member behavior and identify actions
• Work closely with CRM and business performance teams to identify and analyse important member metrics across different member segments

About You

You will have Bachelors Degree or equivalent, preferably a professional qualification in customer/data analysis, statistic or reporting with a minimum of 4 years of relevant experience. Prior experience in an industry with very short implementation cycles such as mobile ads, e-commerce, online products/services or loyalty.

You will have strong communication and analytical skills (Excel and SQL), with good knowledge of CRM, data-led marketing and advertising. Additionally, ability to make recommendations and improvements, and also the ability to look at measurements on channels rather than emails, like the elements of the website.