CAA Travel & CAA Merchandise - Marketing Specialist

Company Name: CAA Saskatchewan
Location: Canada

Reporting directly to the Vice-President, Retail Operations, we have an opening for a full-time Marketing Specialist.

The incumbent of this position will be responsible for developing and deploying all travel-related initiatives, including, but not limited to the following areas of responsibility:

• Leading strategic growth of travel through a multimedia marketing approach.
• Applying knowledge of sales and marketing techniques; identifying business trends and marketing opportunities to improve revenue growth.
• Benchmarking criteria for success and monitoring campaign evaluation reporting through various analytics.
• Driving increased travel sales and supplier relations through focusing on;
• Brand Identity, CAA Travel
• Vertically integrated suppliers
• Preferred suppliers
• Social media presence
• Website management
• Maximizing use of available supplier co-op funds, to capitalize on an increase in sales opportunities.
• Promoting brand identity through coordination with the CAA Marketing Department.
• Providing expert knowledge and resources to Retail Office Managers for local initiatives, as required.
• Expeditiously and effectively drive an increased sales of retail products, both on-line and in-store, utilizing internal marketing channels.
• Ability to work within pre-defined budget requirements.

Preferred Qualifications:

o  Post-secondary education, preferably in Marketing, Business Administration or Communications.

o  Two years’ experience in a related field.

o  Ability to work with multiple systems and data.

o  Experience with digital media integration.

o  Strong communication and project management skills.

o  Highly effective interpersonal, negotiating and problem-solving skills.

o  Knowledge of the travel agency is an asset, but not essential.

o  Adobe Creative Cloud Applications knowledge.

Interested candidates should submit a complete resume and cover letter, no later than Friday, September 27th, 2019, to: careers@caask.ca. 

• Seniority level

  Entry level

• Employment type

  Full-time

• Job function

  MarketingOther

• Industries

  Leisure, Travel & Tourism