Assistant Brand Manager - 6 MONTHS INTERIM POSITION - UAE

Location: Dubai
Company Name: The Clorox Company

Make your mark

At Clorox, we build big brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, and have busy personal lives. And we’re all able to make a positive impact – at Clorox, in our communities, and in the lives of millions of people who invite us into their homes. Make your mark and help us drive Good Growth – growth that is profitable, sustainable and responsible.

Job Overview/Summary

Assistant Brand Manager Clorox will support the execution of the Brand Engagement plans and Brand management processes for the Clorox Brand within Bleach and Laundry segments, contributing to healthy brand volume and profit growth. Assistant Brand Manager will work cross-functionally, influencing and supporting multiple stakeholders in the delivery of highly effective Brand Engagement plans, based on deep consumer understanding. Assistant Brand Manager will support all categories across all communication channels.

Key Responsibilities

• Support the Senior Brand Manager in developping and executing BE programs focused on building consumer value that are well integrated across fuction to support Bleach and Laundry growth by delivering share improvements, HH penetration and Consumer Value objective.
• Develops a solid understanding of the P&L, financial reporting and commercial analysis – including overseeing initiatives budget.
• Ensure creative assets, inputs to AMPS and customer selling tools are complete. Manage all offline branded collateral
• Create fit-for-purpose marketing materials suitable and relevant to local market needs.
• Develop and manage relationships with agencies and production shops to create and produce required materials.
• Responsible for collating and disseminating Brand Engagement, base support and any other toolkits and content packs to distributors.
• Understanding of Media Bin
• Track activities/initiatives, brand health, monitors competitive activity and analyse Nielsen syndidicated data to recommend improvements in segment strategies and BE plans. Support in the formation of the strategy letter, LRP and budget.
• Champion the consumer needs and brand passion within the overall business.
• Identify opportunities in geographies outside the UAE to enhance brand development and gain competitive edge while desiging tailored support

Key Skills, Abilities and Experience Required

Years and Type of Experience:

• At least 2-3 years of Marketing experience in CPG, with a proven track record in delivering business results and effective consumer centric activation plans.

Strategy & Planning:

• Experience of annual planning, calendar of activities, across multiple retail and communication channels.
• Experience of building omnichannel plans, in an integrated way with holistic marketing plan.
• Solid experience in new product development and launch experience.

Execution

• Experience of brand management or marketing communications

Insights:

• Understanding market, shopper and sales insights and transform into action or strategic inputs
• Strong knowledge of Digital marketing, execution best practices, technologies and industry trend.

Cross Functional Management:

• Demonstrates High Performing Team mentality

Education Level/Degree:

Bachelor degree. MBA is a plus.

Arabic Language is a plus

Skills and Abilities

• Must be able to work independently and as part of a team, to make decisions that will affect others and the future of the Brand.
• Ability to manage multiple projects in a fast paced setting.
• Must be results-oriented and demonstrated creativity.
• Must have the ability to interact effectively with all levels of the organization.
• Excellent understanding of the full marketing mix.
• Excellent written and verbal communication skills along with being comfortable making presentation.
• Analytical skills to forecast and identify trends and challenges.
• Ability to think creatively and innovatively.
• Budget-management skills and proficiency.
• Putting the consumer first with ability to understand consumer insights and business implications, and then leverage to drive excellence in execution and continuous improvement
  

Required Education

Bachelor’s Degree, College Diploma, or Equivalent

More about Marketing

Marketing is a powerful growth engine for Clorox. We create winning ideas that drive consumer value and energize our brands and businesses around the world. Consumers are at the center of everything we do, and our brand teams translate passion for the consumer into business results. We use consumer insights to develop and implement marketing plans, create and evaluate business-building projects, and inspire new product development opportunities. Join our team to help us develop human-centered, technology-enabled, purpose-driven brands.

More About Clorox

At Clorox (NYSE: CLX), we build brands that make everyday life better, every day. We value our differences, and challenge each other to think and act boldly. We try new things, succeed, fail and keep learning. We work hard, have busy personal lives and are all able to make a positive impact – at Clorox, in our communities and in the lives of millions of people who invite us into their homes and workplaces. Make your mark and help us drive growth that is profitable, sustainable and responsible.

The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. In addition to our namesake bleach and cleaning products, we market some of the most trusted and recognized consumer and professional brands, including:

• Brita® water-filtration products
• Burt's Bees® natural personal care products
• Fresh Step® cat litter
• Glad® bags, wraps and containers
• Hidden Valley® dressings and sauces
• Kingsford® charcoal
• Liquid Plumr® clog removers
• Pine-Sol® cleaners
• RenewLife® digestive health products
• Rainbow Light®, Natural Vitality®, Neocell® and Stop Aging Now® dietary supplements
• Clorox Healthcare® and CloroxPro™ Commercial Solutions®

More than 80% of our sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.

The Clorox Company has 11 employees and has been present in the Middle East close to fifty years with some distributor agreements dating back to 1969.
The countries in which we have appointed distributors are: United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, Lebanon, Jordan, Iraq, Palestine, Egypt and Libya.
The brands we sell in the territories are: Clorox Liquid Bleach, Clorox Clothes, Kitchen and Bathroom Cleaners, Multi-Purpose Cleaners, Surface Cleaners, Toilet Bowl Cleaners, Clorox Disinfecting Wipes, Cleaning Utensils, Glad and Fresh Step.