Digital Analytics Specialist (Arabic Speaker)

Company Name: Confidential
Location: UAE

Scope (Role Summary)

Analyze digital and e-commerce data, providing insights, analysis and recommendations and contributing to the overall achievement of our brand’s digital and e-commerce objectives and online performance.

This role is required to work across two departments, Commercial and Marketing. This includes managing analytics for both teams as well as helping with other analytics requests for the rest of the organization. This role will provide action-based analytics and interpretation of digital and e-commerce activities.

Key Accountabilities

Generic:

• Work on omnichannel consumer behavior analysis to provide insights and recommendations.
• Support on advanced segmentation and propensity modeling for marketing activities, i.e. digital marketing campaigns, events, loyalty programs, providing insights to regional teams across all CRM channels.
• Support marketing campaigns from target definition to post campaign analysis to measure and analyze return and effectiveness, i.e. run ROI, Lifetime Value or propensity to buy/churn analysis for digital marketing, emailing marketing, special projects, etc.
• Maintain and expand an existing suite of automated reports and ad hoc analyses for management using a variety of tools (Google Analytics API, Google Sheets, Google Data Studio and other analytics and business intelligence tools)
• Work cross functionally with other company areas to develop ad hoc analysis on specific projects.

Reporting and Interpretation

• Provide reports/dashboards and interpretation to ensure that internal teams are able to understand all elements of digital performance. Including website (corporate and consumer), social media, email marketing, marketing campaigns. (One direct report to support with this work).

• Utilize a variety of scripting and statistical analysis tools (Spreadsheets, Pivot Tables, Python, R, etc.) to combine data from multiple sources, interpret data, identify trends and measure results against stated objectives

Digital Analysis

Lead on digital analysis for the marketing team and the rest of the organization –

including:

• Perform ongoing analysis of audience data from multiple sources (Google Analytics, Facebook Insights, Twitter Analytics, YouTube, MailChimp, SEMRush, Bit.ly etc.)
• Website analysis – report on effectiveness of our brand website and mobile applications and make recommendations on how to improve the sites, including conversion and website functionality
• Online marketing analysis – carry out traffic analysis to inform the marketing team on channels to assess the effectiveness of the websites
• Evaluate and report on the impact of changes / new initiatives across digital platforms.
• Making action-based recommendations for interface enhancements to maximize engagement
• Communicate analysis to stakeholders within the marketing teams ensuring they understand the findings and take part in discussions about implications and next steps.

Technical analytics

• Maintain the analytics software in the back end, making sure data is coming through correctly
• Make sure all marketing activity is tracked correctly via trackable links
• Set up tracking for campaigns as required.
• Work with web developers to manage on-page analytics code and implement advanced tracking and segmentation for content using JavaScript and Google Tag Manager.

Strategy

• Contribute to digital analytics strategy, developing and communicating best practices for digital metrics and delivering initiatives that maximize performance
• Contribute to strategy for the digital platforms / marketing via analytics knowledge, insights and expertise.

AB Testing

• Driving improvements to digital activity by contributing to the program of A/B tests and any analytics support required for these

Digital knowledge and awareness

• Monitor other sources of digital intelligence (e.g. trends, analysis innovations, industry best practice) to continually improve our understanding and ensure internal stakeholders are abreast of wider digital developments
• Provide recommendations about improvements/enhancements to our brand’s tracking capabilities across current platforms to deliver greater depth of understanding.
• Championing web analytics.

Qualifications Required (degree, years of experience, technical and soft skills, certificates, languages, etc.)

·       Successful studies in economy, statistics or business-related disciplines

·     Around 5-7 years’ working experience preferable in marketing or e-commerce in a similar role; previous experience with marketing campaigns analysis is recommended.

·       Strong communication skills, both oral and written in English and Arabic

• Proven experience as Digital Analytics Specialist or similar role

• Required technical experience:

-       Advance Google Analytics

-       Google Tag Manager

-       Advanced Excel skills

-       Fully computer literate in all MS Office applications

-       Fair knowledge of HTML or CSS or JavaScript

• Good to have:

-       SQL

-       Python

-       Data visualization tools such as PowerBI/Tableau

-       Digital and Commercial Experience

• Seniority level

  Associate

• Employment type

  Full-time

• Job function

  MarketingAnalyst

• Industries

  Consumer ElectronicsRetailApparel & Fashion