Marketing Executive

Company Name: DTRI - SWCC
Location: SaudiArabia
Posted by:

Saline Water Conversion Corporation - DTRI Recruitment

Saline Water Conversion Corporation - DTRI Recruitment

Recruiter

Job summary:

• Support the development and execution of the organization’s brand strategy
• Support the development and execution of the organization’s communications strategy

Detailed Responsibilities:

Branding:

• Support the development of the branding strategy, by:
• Identifying target segments for branding (e.g. customers, investors, partners, etc.)
  • Analysing current brand perceptions, e.g. through interviews and focus groups
  • Researching the brand positioning of major competitors and peers
  • Developing the imperatives / objectives for future positioning / branding
  • Formulate the branding strategy
• Support the development of and maintain a branding guidelines document, to ensure consistent implementation of brand identity across the organization
• Monitor the implementation of the branding strategy, and measure its effectiveness and impact based on defined criteria and measurement methods
• In case of using external support for the above (e.g. from a branding agency), coordinate the definition of requirements, the technical evaluation of the bidders, and the management of the selected provider

Communications:

• Support the definition of communication objectives for target audience by:
  • Segmenting the target audience based on the defined branding strategy
  • Reviewing and incorporating communication requirements from senior management
  • Identifying communication needs and objectives for external stakeholders
  • Understanding communication needs and objectives for employees
• Support the development of the communication strategy including the:
  • Elements of the communication mix (e.g. advertising, public relations, direct marketing)
  • Budget for corporate communication, based on the selected communication elements and unplanned needs
• Coordinate the execution of the communication strategy by:
  • Selecting external media agencies to act as partners for elements of the communication strategy
  • Finalizing the communication strategy with the selected media agency
  • Agreeing on communication execution tracking framework with media agency and HR
  • Tracking the communication execution with the help of the external media agency/HR
• Monitor the implementation of the communication strategy, and measure its effectiveness and impact based on defined criteria and measurement methods Develop consolidated recruitment plan for the organization
• Coordinate the development on internal communications within the organization

Event planning and execution:

• Organize different corporate events, including conferences, workshops, etc.
• Ensure the delivery of objectives and requirements for events
• Contract the services of vendors (e.g. event management company, creative agencies, etc.) necessary for delivering the event
• Secure and coordinate venue locations and logistics
• Source and gather targeted invitation lists
• Follow-up on events to determine their impact, success and to determine areas of future improvement

Qualifications, Experience and Skills:

Education and certifications:

• Minimum Bachelor’s Degree in Business Administration or any related subject
• Master’s degree in business, marketing or communications is an advantage
• Professional qualification / certification from a relevant professional body is an advantage

Experience:

• 3-5 years of relevant marketing and communications experience
• Prior experience in the Middle East is a strong advantage
• Knowledge of the water, wastewater and utilities industry is an advantage
• Experience in water desalination is an advantage
• Experience in a R&D organization is an advantage

 Skills:

• Excellent communication skills (oral, written, presentation)
• Strong project management skills (including change management)
• General computer literacy (Microsoft Office e.g. Word, Excel, PowerPoint, etc.) mandatory
• Strong knowledge of social media platforms (Facebook, Twitter, LinkedIn, etc.)
• Experience in managing external vendors (e.g. event management companies, advertising companies, graphic designers, etc.) or prior work experience in such companies is mandatory
• Fluent English language is mandatory
• Fluent Arabic language is mandatory

• Seniority level

  Associate

• Employment type

  Full-time

• Job function

  Marketing

• Industries

  ResearchUtilities