Regional Metasearch Marketing Officer | Qatar Airways | Doha - Qatar

Location: Doha
Company Name: Qatar Airways Group

About Your Role

We are pleased to announce an incredibly exciting opportunity to join our Commercial team in Qatar as a Regional Metasearch Officer for Europe.

As the Regional Metasearch Officer based in Doha, you will work with digital media experts within the Head Office and the European E-Marketing team. You will identify new opportunities for collaboration with travel-related metasearch websites in order to help grow regional business.

You will be accountable for the defined multi-million sales target, administer allocated budget and act as the central project manager and coordinator to ensure campaign planning and execution is aligned within the department and between department and other business units.

This represents a fantastic opportunity to join a fast paced environment in a leading Aviation group to contribute to our continued development and evolution.

Key Accountabilities:

• Lead management of multiple metasearch, comparison marketing, content partnerships across multiple brands and points of sale.

• Perform deep dive analysis into performance data to understand business trends, optimize campaigns and support account managers.

• Ownership of large metasearch marketing budget and accountability for regional monthly KPI reporting.

• Understanding of integrations, data feeds, tagging and tracking.

• Work with business partners, to deliver analysis and insights and drive analysis that leads to decisions to improve return on investment.

• Trouble-shoot day-to-day issues across internal and external teams to arrive at a solution quickly.

• Execute and optimize various Cost Per Click / Cost Per Acquisition advertising campaigns to drive incremental sales volume and reduce cost of sales.

• Design, execute and measure creative/usability tests and models in order to improve marketing performance.

• Generate leads and establish contact with untapped price comparison and QR-related content websites.

• Lead technology projects related to metasearch sales & marketing from conception to roll out.

• Follow up on the latest technical innovations in the field of metasearch and identify growth opportunities.

About you

The ideal candidate needs to meet the following requirements:

• Bachelor's Degree combined with solid work experience in digital marketing.

• Affinity to internet technologies and passion for technology.

• Advanced MS Office skills, especially Excel.

• Strong analytical skills and experience with data vizualiation of large data sets.
  

• Basic understanding of HTML, JavaScript, API and other web technologies.

• Keep aptuitude for improving campaign performance using solid test and control fundamentals, data analysis and identifying key business opportunities in the data.

• Fluency in English is essential.