Sr. Manager, Digital Marketing and Sales

Company Name: Finance Professionals Inc.
Location: Canada

As a member of the Strategy, Performance & Marketing department, you will help deliver platform business strategies across public-facing digital channels for the company’s investment site InvestEase.

In addition to strategy, design, development and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to acquire new clients, build awareness and drive leads and account opens, resulting in tighter integration of each platform with the appropriate business model.


Responsibilities:

• Develop and optimize new lead generation capabilities to grow digital sales, increase account opens and develop robust, interactive sales tools to show a measurable increase of ROI from digital marketing investment.
• Consult with Marketing, Product business stakeholders to ensure that website initiatives align with business platform strategies and deliver corresponding solutions to achieve the overall goal.
• Implement the integrated digital marketing strategy in alignment with DM&S’ merchandising approach with focus on client experience and key measurable areas for engagement, acquisition, lead generation, account opens and retention.
• Develop new strategies, gain sponsorship and collaborate to lead strategies and tactics which further revenue growth and cost reduction, ultimately enhancing the online client experience.
• Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.
• Lead assigned DM&S initiatives for InvestEase within an agile environment for rapid development, idea generation and creative strategies to meet business targets with an eye towards integration of data collection, eCRM, behavioral marketing, real-time testing and performance marketing.
• Develop partnerships and align resources to achieve efficiencies; includes working with internal and external partners and DM&S colleagues to achieve a pro-active and dynamic operating environment.
• Implement Search Engine Optimization to drive revenue by increasing the number of qualified visitors to digital properties for InvestEase.
  
  

Must Have:

• Bachelors degree or College diploma in Business/Marketing/Technology
• 5+ years of digital marketing and corporate web design experience
• Solid knowledge and understanding of responsive design framework
• Advanced knowledge of internet technologies, usability, accessibility, privacy with currency in emerging technologies and platforms
• Experience with Digital Marketing Campaign and Digital Analytics, including Google Analytics
• Experience with financial services industry, including previous experience with technology development
• Strong presentation, written and verbal communication skills
• Proven project and vendor management experience
  
  

Nice to Have:

• Technical skills, including: JavaScript, HTML 5 & CSS, design applications, marketing technology
• Financial services experience with a solid portfolio of successful projects involving TSX / Fortune 500 Companies
• Web standards and guidelines experience

Only those eligible to work in Canada may apply.

 

For all other opportunities please visit our website at www.fpinc.ca

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  FinanceMarketingSales

• Industries

  Financial ServicesBankingMarketing and Advertising