Freelance Social Media Expert

Company Name: Bay Street Staffing
Location: Canada
Posted by:

Joe Penic

Joe Penic

Owner Bay Street Staffing

 

Freelance Social Media Specialist

 

Our client is seeking a Freelance Social Media Specialist / Facebook Ads Specialist 

 

The successful candidate will work with all aspects of digital marketing including advertising, lead generation, conversion optimization, inbound content generation, influencer outreach and engagement, social media, online reputation management, web and social copywriting, events, and administrative duties to help boost online traffic, social influence, sales and online

 

DUTIES:

 

• Develop industry leading digital strategies to achieve the goals and objectives of building online awareness, increasing website and foot traffic, and increasing online sales and service leads
• Increase website lead generation through organic and paid online marketing activities
• Continuously monitor and optimize online campaigns to increase conversion ratios
• Curate content to help promote the dealership, brands, products and promotions to drive website traffic
• Utilize Search Engine Optimization tactics to increase exposure and improve organic search results
• Build a network of online publishers and influencers to help promote dealership activities
• Execute social media advertising activities
• Execute online advertising activities
• Manage social media content and platforms for Facebook, Twitter, Google Plus, Instagram, Yelp and Google Business
• Handle all comments, messages, and leads sent through social platforms
• Develop social media presence for all dealers through the use of copywriting, images, videos, etc.
• Manage social media for events and sponsorships
• Various tasks and administrative duties related to all fields of digital marketing

 

REQUIREMENTS

 

• Strong knowledge in all aspects of the digital media landscape including, strategy, lead generation, advertising, inbound/outbound marketing, tracking, analytics, and reporting
• Critical thinking, strong decision making, ability to organize and coordinate multiple projects  
• Creative writing skills for web and social media
• Excellent interpersonal and time management skills
• Strong communication skills both oral and written
• Ability to effectively prioritize and execute tasks in a high-pressure environment
• Comfortable working both independently and in a team-oriented, collaborative environment is essential
• Basic photo editing for web and social media use

 

TECHNICAL SKILLS

 

Google Adwords, Google Business, Facebook Business, Google Analytics, Tag Manager, Adobe Suite (Preferred), Instagram, Twitter, Hootsuite, Microsoft Suite, Mac Suite, Copywriting, Content Management Systems

 

• Seniority level

  Associate

• Employment type

  Full-time

• Job function

  Advertising

• Industries

  Design