Consumer Insights Manager

Company Name: Kuwait Food Company (Americana)
Location: SaudiArabia
Posted by:

Sachin Shenoy

Sachin Shenoy

Hiring is like buying shoes for kids - hire employees with room to grow into the role

Consumer Insights Manager – KSA

Location: Riyadh, Saudi.

Reporting to the Director Consumer Insights and Consumer Experience of the Restaurants Business - will be responsible for:

Voice of customer

Act as the subject-matter expert on customer surveys and design, Customer Experience research and feedback with in-depth knowledge of VOC closed loop processes

Provide thought leadership to develop practical solutions to complex analytical problems

Represent, negotiate, and be a liaison in cross-functional initiatives to drive a roadmap of ideas in policy, process, and technology improvements that enhance the customer experience while reducing cost

Act as a touch point and collate customer feedback from call center, HD, social media, aggregators and generate actionable insights for the brand teams.

Insights - Business Insights

• Collect, analyze & generate insights from POS and transactional data across the organization and brands effectiveness
• Perform root cause analysis & develop complex analytical tools and dashboards to drive business insights
• Analyze sales data (SSS, transactions, SST, profitability)

Consumer Insights

• Collect, analyze and generate insights from customer, market, and competitor data from across the organization.
• Set and deliver the research policies, objectives & initiatives
• Design research methodologies, collect data on consumers, competitors and the market and consolidate information into actionable items, reports and presentations.
• Voice 

The ideal applicant for this role needs to have the following experience;

At least 7-10 years of Consumer Insights and Research experience

3 years of years of which must be within a product-oriented business (FMCG, Restaurants, Consumer Electronics etc.)

If the candidate is coming from an agency background, they must have managed multinational product-oriented clients in the Middle East for at least 4 years.

Ideally have experience in both Consumer Insights and Voice of Customer. 

We are open to applications from candidates outside the region looking to relocate to KSA. 

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  MarketingResearchAnalyst

• Industries

  Food & BeveragesMarket ResearchRestaurants