Digital Marketing Associate Manager

Company Name: Roshni Rides
Location: Karachi
Posted by:

Aaliya Agha

Aaliya Agha

HR Manager at Roshni Rides

JOB TITLE: Digital Marketing Associate Manager

REQUIRED YEARS OF EXPERIENCE: 3-4 Years

DEGREE REQUIREMENTS: Bachelors / Masters Digital Marketing

THE COMPANY

Roshni Rides is a start-up company that aims to provide an affordable, reliable and safe ride for female commuters in Pakistan. We operate as a formalized pick-and-drop option for females that currently struggle with their daily commute. 

THE POSITION

We are looking for a Digital Marketing Associate Manager that can: 

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Evaluate important metrics that affect our website traffic, mobile application, and target audience.
• Work with internal teams to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Ability to work and coordinate with Sales and other cross functional teams to maximize marketing reach across different channels 

REQUIREMENTS: 

• Should have a firm understanding of Google Ads, Fire base and other digital marketing tools
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Knowledge of Google Analytics
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• A balance of good visual and interaction design skills.
• Ability to prioritize projects and deliver on time.

THE LOCATION 

Main city Karachi, Pakistan 

WHY SHOULD YOU APPLY? 

Work for an award winning start-up that is seeking to create real impact in the world. Excellent growth and advancement opportunities.

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  Art/CreativeDesignAdvertising

• Industries

  Information Technology and Services