Manager, Platform Solutions

Company Name: GTB
Location: USA

A global, industry-leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to “make what matters” for people and for business. GTB has 52 global offices and operates across 6 continents.

Primary Function / Position Summary

The Platform Solutions group specializes in digital marketing technologies with emphases on digital media, ad technology, and data collection and management technology. We help to ensure integration in product, people, and processes between other GTB functional teams, including Planning, Buying, Analytics, Operations, Technology, and Creative.

Major Responsibilities / Principal Accountabilities

• Translate business group (Media, Analytics, etc.) requirements and strategy into vendor product requirements.
• Develop functional specs that outline integration points and gaps. The specs are operational focused with some technical components.
• Develop and maintain tech stack documentation including: systems inventory and connectivity diagrams, data flow diagrams, etc.
• Support comprehensive digital marketing integration solutions, including: ad serving, programmatic media, rich media creative (including dynamic creative), data management platforms, site analytics, media verification, and audience verification, creative management systems.
• Work with internal and external teams to test integration points and document capabilities and limitations.
• Support Request for Information (RFIs) by supplying core requirements and review of responses.
• Consult with Platform operations and delivery that are working on day to day management and delivery of solutions.
• Maintain and support all company standards as specified within the Quality Management System.
• Supports/facilitates the mandatory adherence to ISO9001:2015 requirements, processes and procedures.
• Perform other duties and projects as assigned.
  

Knowledge And Skills

• Experience working with cross-functional teams.
• Detail oriented, analytical, problem solver.
• Must have prior hands-on experience working in ad operations, including comprehensive knowledge of process and platforms supporting data collection and campaign execution / delivery.
• Possess operational mindset to understand “order of operations” steps and dependencies.
• Must be able to digest other business and technical inputs / docs in order to identify gaps and dependencies.
• Must be able to translate complex concepts and constructs into simplified overview.
• Ideal experience inclusive of campaign reporting / analytics and campaign planning.
• Ideal experience with: Doubleclick platforms, Media Ocean (Prisma), data management platforms, other digital platforms, JIRA or other ticketing system.
  

Minimum Qualifications

• 5+ years direct experience in digital marketing (media, technology, ad ops, etc.).
• Good written and oral communication skills.
• Bachelor’s degree or equivalent experience preferred. A degree in Advertising, Marketing, Communications, Business Analytics, Statistics, or Economics preferred.
• Have physical and mental requirements to meet the above listed job responsibilities.
  

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.

Work Locations

Dearborn 550 building

Job

Project Management

Organization

GTB

• Seniority level

  Not Applicable

• Employment type

  Full-time

• Job function

  Project Management

• Industries

  Marketing and AdvertisingMedia ProductionPublic Relations and Communications