Customer Analytics Consultant for Telco&Media Industry

Company Name: KPMG Italy
Location: Italy
Posted by:

Valentina Brambilla

Valentina Brambilla

Senior Talent Acquisition & Employer Branding

Your professional journey can meet with the journey of millions of customers.

 

New cultural pathes, “myself” paradigm, digital disruption and rising customer expectations are creating unforgiving markets where loyalty is hard won and easily lost. Our experienced professionals develop unique frameworks and strategies that enable a product-centric company to become Customer-centric and data driven.

Join us and bring your innovative mindset and passion for numbers into a growing and energetic environment, where you will be able to redefine the way markets approach their customers.

 

You will harness the power of strategic and innovative frameworks to lead customer-centric business transformation programs as well the power of data & analytics to map, design and improve the customer lifecycle management, define the evolution of the client’s organizational and technological structure to meet the evolving scenario. KPMG international Centers of excellence will give you the chance to be part of an exclusive environment and to make use of structured tools.

The digital transformation will be as fast as it is revolutionary.

 

You will be part of our growing team and will:

 

• Define market sizing, identify market trends, opportunities and threats on customer experience paradigm

• Benchmark competitors: quantitative analysis of variances, identification of differentiating opportunities in the Customer & Digital area

• Analyze and segment customers, identify their real and profound needs

• Map the Customer Journey and identify the “moments of truth”, evaluate “pain points” and “opportunity to delight”

• Analyze “Voice of the Customer” and define actions to “close the inner loop” and “close the outer loop”

• Analyze in detail the performance of every digital marketing channel (Search, Social, Mobile, etc.) within every step of the customer journey

• Define an evolutionary Customer strategy: how to adapt the strategy to digital and traditional channels. Prioritize the initiatives and define a detailed action plan

• Re-engineer digital processes, identify impacts on the organization and set up a roadmap to change

• Identify a channel strategy based on a D&A approach: Social Media Strategy, Digital Marketing strategy, Mobile Strategy, etc

• Design and implement innovative strategic control scorecard solutions based on customer experience management

• Start up and launch of new digital initiatives and identify and quantify a growth plan for an e-commerce strategy

• Evaluate costs and revenue for each suggested action: analyze their impact on client’s Top and Bottom line

• Create a detailed Business Plan according to the action plan and set up an implementation plan

 

To be the successful candidate, you will have:

 

• An excellent Master’s degree in Business, Engineering or Marketing with a quantitative approach

• Confident with numbers, big data and quantitative analysis, supported by a solid academic background

• Proficiency in English, ideally improved through an educational/working experience abroad

• Excellent knowledge of MS Office suite

• Solid experience in customer-related consulting built in a 2-4 years range

You are a problem solver, who never loses his/her focus, can easily build strong relationships and fosters collaboration. You are able to inspire confidence in our clients and empower change through high motivation and enthusiasm. You are challenged by dynamic and evolving working environments, where your proactivity is highly appreciated. You have a natural broad vision to problems to be solved out and a logical and structured way of thinking, driven by facts & figures.

 

Your career and learning expectations will be met thanks to a solid training offer specific for your area of interest and a global thought leadership like no other.

 

KPMG’s Business Consulting practice helps leading public and private organizations respond to change and add value to the enterprise. Our professionals help clients make better decisions, reduce costs and build more effective organizations.

Required data will be managed in compliance with the European legislative Decree no. 679/2016 (General Data Protection Regulation - “GDPR”) and later modifications or integrations.

 

KPMG Advisory S.p.a. is an equal opportunities employer.

 

For more information, please visit www.kpmg.it.

 

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  ConsultingMarketingStrategy/Planning

• Industries

  Management Consulting