Marketing Campaign Officer

Company Name: itsme.
Location: Netherland

Tasks and responsibilities

Initiate marketing campaigns (newsletters, sales actions, invitations, e.g.) with the main aim to create awareness, uncover cross-selling opportunities and improve customer loyalty, including:

Planning, coordinating and assessing campaign content for the itsme group

Identify possibilities to create marketing qualified leads using marketing campaigns

Provide guidance to sales organisations to ensure successful campaign setup, execution and lead follow-up

Execute marketing campaigns, including:

Ensure campaign alignment with itsme group strategy concerning strategic customer groups, brands and product groups

Composition of target groups - (Support the) Design and writing of campaign content using SAP Marketing Cloud and SAP Commerce Cloud - (Support the) Writing and publishing of campaign content on external websites to create inbound traffic

Analyse marketing campaigns and customer profile development, including:

Develop a consistent performance indicator methodology

Continuously improve our understanding of personalised customer journeys

Identify data quality improvement potential to increase campaign effectiveness and initiate relevant action

• Seniority level

  Entry level

• Employment type

  Full-time

• Job function

  Other

• Industries

  Information Technology and ServicesConsumer GoodsInsurance