Head of CRM

Company Name: Travel Republic
Location: Canada

Travel Republic allows customers to tailor make the perfect holiday. Our customers can choose their ideal hotel, flights, transfers, plus any other travel arrangements they may need, and create something truly special. Something just right.

As one of the most well-established online travel agents in Europe, with over two million holidaymakers booking annually with us, we take pride in helping our customers book their holidays. It’s what we’ve been doing for over 15 years.

We are now recruiting for a CRM Manager who will be responsible with leading the development of the CRM strategy to deliver increased bookings per customer, and average booking value.

Job Accountabilities

The successful applicant will have full responsibility for the planning and formulation of CRM strategies aligned to the business strategic direction. You will be targeted with delivering customer growth, engagement & retention strategy, which delivers against Travel Republic’s aggressive direct growth targets. You will also;

• Manage the flawless execution of the CRM strategy.
• Develop annual contact strategy.
• Develop and deliver action-based database segmentation to enable relevant, personalised, and engaging content that drives purchase intent.
• Increase average booking value, frequency of purchase and customer lifetime value.
  
  

Skills And Knowledge

Qualifications, Skills & Experience

• Educated to degree standard or equivalent
• In depth CRM knowledge – across eCRM, direct marketing, website, SMS etc. with experience of creating marketing campaigns for different media channels.
• Proven track record in CRM/Direct Marketing with results to support.
• Experience in using an email service provider (ESP) tool – preferably Salesforce.
• Knowledge of working with single customer view (SCV) database.
  
  

Personal Attributes/style

• A brilliant people leader.
• Can do mentality, collaborative in execution
• Great team player with strong interpersonal skills.
• A person who loves delivering stand out results.
• Loves managing and work collaboratively with internal stakeholders.
  
  

Our office is based in Kingston-upon-Thames, just 5 minutes’ walk from Norbiton Station or 10-15 minutes from Kingston station offering good transport links from the Greater London area. Travel Republic is owned by dnata Travel, part of the Emirates Group. In the UK, our brands also include Travelbag, Sunmaster, the Global Travel Group, Netflights, Travel 2 and Gold Medal Travel.

Our employees enjoy many benefits including life assurance, pension scheme, travel discounts, industry/social events and discounted gym membership.

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• Seniority level

  Director

• Employment type

  Full-time

• Job function

  Business DevelopmentSales

• Industries

  Marketing and AdvertisingFinancial ServicesLeisure, Travel & Tourism