Salesforce Marketing Cloud Architect

Company Name: Appnovation
Location: Canada
Posted by:

Joyce Y.

Joyce Y.

Talent Acquisition Specialist at Appnovation

ABOUT US

 

Appnovation is a global technology enabled services firm that delivers innovative and creative open technology solutions. Using only proven and commercially supported open technologies like Drupal, HTML5, MuleSoft, Janrain, MongoDB, React, Angular, and Ionic, Appnovation creates feature-packed web and mobile experiences and possesses the capabilities to deliver some of the most robust and complex enterprise-level content management, identity management, integration, and business intelligence solutions on the market.

YOU WILL HAVE AN OPPORTUNITY TO

Consult

• Advise on Salesforce Marketing Cloud implementation, clearly articulating usage best practices, product roadmap and its relationship in the Salesforce Ecosystem
• Enabling customers on Salesforce Marketing Cloud
• Translate marketing strategies and requirements into specifications for Salesforce Marketing Cloud
• Build relationships and become a trusted advisor for customers
• Actively contribute to Pre-Sales activity, work with Sales in winning new business, statement of work (scope, deliverables and effort estimations) and project delivery teams
• Provide thought leadership to prospects and customers in areas of MarTech, digital marketing, and marketing automation
• Audit existing implementations, identify gaps, recommend improvements and benefits
• Design future state architecture and develop roadmaps towards achieve them
• Contribute to business case development for recommended solutions

Build

• Solve complex functional and technical MarTech challenges
• Architect and design marketing automation solutions focused on Salesforce Marketing Cloud 
• Lead implementation team in delivering complex MarTech solutions and client acceptance
• Create demos and proof of concepts based on unique customer scenarios

Share

• Create Knowledge base articles for marketing, case studies, whitepapers and/or to share experiences with team
• Deliver applicable supporting documentation
• Educate staff members through training and individual support

WHO YOU ARE (*must haves)

• Bachelor’s Degree in business (marketing focus preferred), computer science, or equivalent 
• * 5+ years of recent progressive experience in progressive marketing or consulting roles
• * 5+ years of recent experience with Salesforce Marketing Cloud and other MarTech solutions (e.g. Marketo, MailChimp, etc.)
• * Have led a minimum of two end-to-end Salesforce Marketing Cloud implementations
• * Expert understanding of unique Email Marketing challenges such as IP-warmup and email deliverability
• Understanding of customer segmentation data hygiene, master data management, customer dedupe and customer 360 principles
• * Expert knowledge in CAN-SPAM, CASL and familiarity with GDPR (or domestic equivalents)
• * Expert knowledge of Email Studio, Social Studio, Ad Studio, and Automation Studio (including Journey Builder)
• * Proficiency in at least one of the following: C++, C#, .Net, Java
• Solid understanding of SOAP and REST API, specifically for Salesforce Marketing Cloud
• Strong understanding of data and database technologies, proficient with SQL
• * Experience in customer facing is required
• Salesforce Certified Marketing Cloud Consultant certification is strongly preferred (or commitments to complete within 6 months)

Please note that only those selected for an interview will be contacted. Appnovation Technologies is committed to fostering a diverse and representative workforce and an inclusive work environment where all employees are treated equally.

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  ConsultingInformation Technology

• Industries

  Information Technology and Services