Marketing Manager

Company Name: Opus Resourcing Ltd
Location: England
Posted by:

Alison Clarke

Alison Clarke

Senior Consultant at Opus Resourcing Ltd

Marketing Manager with hands on experience of channel marketing, EMEA and global marketing programs and campaigns, inbound marketing, copywriting, content, budget management, lead generation (design, delivery, measurement) and marketing automation is required by market-leading, complex software provider SaaS with contemporary London offices and a friendly, collaborative staff.

 

Skills you will have:

• Marketing automation systems experience (ideally Pardot)
• Nurture marketing experience
• Strong track record of managing lead generation engines
• A track record of high impact, integrated campaigns
• Impeccable writing skills with attention to detail of both content and presentation abiding to brand guidelines
• Ability to flourish in the fast paced milieu of a rapidly growing business
• Plan and manage short and long-term projects
• Strong internal and external stakeholder management: influence, inspire, communicate, educate
• Comfortable reporting and analysing
• Budget management
• Commercial nous

 

Responsibilities you will enjoy: 

• Source and create incisive and exciting campaign content
• Analyse customer and market data to help develop and plan high performing marketing campaigns to help generate new business and client up-sell / cross sell opportunities
• Innovative and strategic use of the marketing mix to develop compelling asset and strong calls to action
• Data building, segmentation and maintenance to create effective marketing campaigns
• Measure channel and campaign performance, set targets for Marketing Qualified Leads and report on campaign efficacy and ROI
• Manage a global campaigns calendar
• Budget management of channels and campaigns
• Manage third party agencies and support contractors

 

This role would suit someone from an SaaS tech marketing or professional services background. You will work with a tight knit team of marketers who will collaborate to deliver multi-channel campaigns to a multitude of target audiences. You will enjoy owning and executing you own projects and campaigns and bring an upbeat and can do attitude to an already dynamic company.

 

 Opus Resourcing are a boutique IT employment Agency who are relied on by a number of world leading technology companies and brands to assist resource their contract and permanent positions.

 

We process certain personal information about you in connection with the recruitment process in order to seek to find you a suitable position and this information may be provided to potential employers. Information may include sensitive personal data (such as health information) that you provide in your CV or otherwise or that we are given about you. Details are set out in our Privacy Policy http://www.opusresourcing.com/privacy-policy  

• Seniority level

  Director

• Employment type

  Full-time

• Job function

  Information TechnologyMarketing

• Industries

  Computer SoftwareInformation Technology and ServicesHuman Resources